We seek components that better our experience: better meaning, better gifts, icons, making devices our own, seeking our own gratification. Seeking better environments and experiences. (Giving people a better thing to post on their FB status by giving them a better experience.)
Some of us seek to share and create in an autobiographical sense (writing about me and my experiences). We create when we make experiences for others.
Q1: What are the basic bare-bones components of yor business? What do you do and what value you create? The smallest words, the smallest sentences.
Q2: “How” do we share?
Q3: How do we extend relationships. Physical to virtual to physical. People to people. Dependent to Independent to Interdependent.
Q4: How do we collaborate? How do ALL of our media collaborate?
Q5: Are we addicted to our own comments?
Q6: How do we extend the network; how do we take the network with us? You live and die by your database. How do we touch people outside of the platoforn du jour?
Q6: How do we make new distribution? Read ‘Value-chain desegregation’ chapter from ‘The World Is Flat’ – Thomas Friedman. How do we extract more value from the distribution chain?
Q7: How do we develop relationships that yield? How do you separate your community experience from how you make money? ROI?
Q8: In a flat world, there are still street hustlers, so how do we extract value after flattening?
Today I learned about Twitter’s new “Project Retweet,” an initiative by which Twitter will proactively adopt retweeting functionality into their platform. Twitter’s being proactive about bringing more features into their service is on the surface a good thing, but once I delved into @Biz‘s description of how the new feature will work, I realized how poor the approach that they seem to be taking might be.
Here’s how I understand it to work: on the Twitter website a retweet function will appear near the existing reply function on each tweet you see in your timeline. Using the retweet function will echo the original tweet, appearing as a tweet for the original poster rather than a tweet from you.
The new post will appear in your follower’s timelines as if it were posted by the original author complete with that author’s avatar and username instead of yours with only a small notation at the bottom of the tweet that it was retweeted by you. If I’m following you but I’m not following the user whom you’ve retweeted, essentially what will happen is that a stranger’s tweet will show up in my timeline.
If I’m following just a handful of users whom I’m familiar with, then it may be obvious that the stranger’s tweet was reposted by someone I follow, but I don’t follow a handful of users; I follow a thousand users. I don’t even recognize many of the people I follow who are appearing in my timeline; I don’t keep track of whom each of the people I follow is.
I follow a core group of people whom I trust partly because of the information they retweet; their retweets help me “discover” more valuable things — people, facts, ideas, issues, opportunities, etc. To me this is exactly how Twitter creates value: enabling individuals to rapidly create and spread weak knowledge and relationship connections across a broad landscape, connections that make sense to me and are relevant to me and enable further connections.
As soon as the source or origin of the connection begins to erode, the connection begins to lose value. In other words, if I don’t know why a particular user’s tweet is showing up in my timeline there’s a high probability I’m going to skim right over it and ignore it; whereas, if a tweet appears from my core group whom I recognize there’s a high probability I’m going to read it.
The way retweets are currently passed around allows me to identify a potentially new and valuable connection originating from a user whom I already trust and whom I’ve already chosen to follow because they are doing just that: providing new and valuable connections. Disconnect the tweet from the trusted source and the connection won’t be created. Twitter’s discovery value will erode.
A few months ago Twitter eliminated the option to see @replies by people you follow to people you don’t follow. Seeing whom my trusted core group was talking with allowed me to discover new people to follow — another example of relying on the people you follow to present new and valuable connections. Once this disappeared Twitter began turning into a much bigger echo chamber with a much smaller opportunity to discover and create new, valuable connections.
In fact, I rarely add new followers anymore at all because Twitter broke the connection thread I relied upon to discover new people to follow.
The user backlash was tremendous and the founders were contrite yet they did not restore the functionality they took away. They only gave us a vague promise of a new method, saying, “the use cases that folks loved about this setting will return in a new and improved form,” which has yet to materialize.
If Twitter proceeds with “Project Retweet,” Twitter will break another valuable connection mechanism, the echo chamber will reverberate even more loudly and the opportunity to discover new value through Twitter will be eroded even further.
How will we find new connections via Twitter then? Will Twitter’s discovery value completely disappear? I don’t have the answers to those questions, and until I do Twitter’s future value to me is rapidly approaching zero.
I’d love to hear your thoughts.
Response to “Why I Don’t Get Personal Branding Sometimes” posted at Network Solutions’ “Solutions are Power” Small Business blog
Hi, Joe. Thanks for taking the time to share your opinions on personal branding.
The terms “personal brand” and “personal reputation” are not interchangeable nor do they mean the same thing, and perhaps that is the source of confusion. “Brand” precedes and defines “reputation” in a space where your reputation is not already known.
Prior to the advent of the web, search engines and social media platforms, your personal brand was called “your resume,” at least in professional circles anyway, and it had severely limited distribution. Your resume was, or should have been, crafted to present your reputation in a positive light, in a way that would appeal to your target audience who had no prior experience with your prior accomplishments. Your resume preceded and defined your professional reputation.
Today we can easily reach out much farther than before, and in the case of “reputation management,” we can be reached by many more people much easier than ever before, and it’s only getting easier. That means many more people who have no idea of your accomplishments might be trying to draw conclusions about who you are. Enter the “personal brand.”
I want to control as best as I can my image that people may discover. I want to avoid the possibility that someone may have an idea of who I am that is not to my benefit. So I craft a brand that says what I want people to think about me; I craft a promise of my past and future accomplishments; I craft trustworthiness and reliability; I craft all the same concepts that companies do through their brands for myself. Then I have to deliver on that promise, just like companies do, or the brand will fail; the brand will be untrustworthy creating the wrong reputation.
Brands are not for the existing “customers” of the brand; that’s what reputation is for and where reputation is built. Brands are for future customers; a promise of reputation to be delivered. The brand defines and precedes the reputation.
My name is Lyell E. Petersen, and my personal brand is 93octane. Thanks for the opportunity to share my thoughts.
Lyell E. Petersen / 93octane
@93octane on Twitter
Originally posted as a comment by 93octane / Lyell E. Petersen on Helping Small Business help themselves – Network Solutions using Disqus.
Corey Creed (@Charlotte_SEO) has invited me to participate in a panel for the Charlotte SEO Meetup’s next event, Twitter Experts – How (and why) they do it!, along with the fantastic company of Lisa Hoffmann (@LisaHoffmann, 2 f’s, 2 n’s), Jason
Keith Keath (@jakrose) and Roy Morejon (@roymorejon).
I’d never consider myself an “expert” when it comes to Twitter, but if someone else thought of me as such, it’s only because I know how to use Twitter to learn, share and grow; and that’s by relying on my followers and the people I follow.
Corey is going to present four questions to the panel for each of us to answer. Since Twitter made me the “expert” that I am, it only makes sense that Twitter answer these questions instead of me!
So I am asking for your help. Please weigh in with your thoughts and opinions for the four following questions, and together we can all illustrate the real power and value of Twitter in a practical way.
Just post your thoughts and responses and your Twitter username in the comments. In return, you’ll have my sincerest thanks and I’ll give all of you public credit for contribution. Let’s see how this works.
Here are the questions:
- For all the time you spend on it, what benefit do you get from Twitter?
- How could a small business use Twitter efficiently to gain or keep customers?
- What tools help you use Twitter efficiently?
- What is your one favorite tip to making Twitter work for you?
BONUS: Do you have any better questions that would be more appropriate to ask?
The event is Thursday, January 8, at 7:00pm, and it will be live-streamed via Ustream
(link forthcoming) at http://www.ustream.tv/channel/internet-marketing-meetup. Live-tweets will be tagged #semclt.